Drawn Together by Modesty

Interview with Sara Wolf, founder and CEO of HydroChic® which launched in the Spring of 2007, based in Teaneck, New Jersey

Sara has a story that many of us have—we need something and cannot find it. In her case, she was looking for modest swimwear that was feminine, fashionable, and functional, and she couldn’t find it. Hundreds of us, if not thousands of us, have had this need, but Sara took the extra step that most of us don’t—she decided to make a business of it and help others who want to be modest and active, too.

She tells us, “We have a vision for our water line. We would love to see HydroChic become a normal alternative in women’s waterwear and see this more modest line take its rightful place on the shelf alongside the tankini and bikini. In this way, we hope to offer women another real option for water activities!”

Question: What is one of your best-selling products?

“Our sporty ¾-sleeve rashguard has been a super hit!”

Question: What has surprised you about the business you are in?

“I am surprised at how rewarding it has been. We didn’t expect such an overwhelming response as we have received.”

Congratulations and best wishes to HydroChic!